Monday, August 26, 2013

Recap: Y FM Health Month & Blood Drive

One of the things I enjoy about my new job as a Business Development Executive is the ability to help steer the month's programing to spotlight issues that have meaning to our young audience. Y FM's Health Month in July was the perfect opportunity to drive awareness a critical issue in the country - healthy living and making proactive life decisions. By offering daily health tips, engaging discussions with professionals on-air about healthy living, it was an opportunity to make a difference on Ghana's radio airwaves.

In partnering with the Rotary club of Accra-Ridge, the Rotaract club of Adentan & the National Blood Service, we  were able to encourage our listeners to participate in the monthly blood drive at the Accra Mall. Akwasi Agyeman, one of the bosses at Global Media Alliance participated in the drive.

After the month's event/activation, I sent a message to the Y FM team and shared what the month's programing meant to me.

"This Health Month was personal, I recently lost my father to treatable, manageable diseases that involved making healthier lifestyle/food choices. I pray someone staff/listener is positively affected by information shared this month/blood donated. Thank you."

More pictures with other Y FM staff and +Mpwr ( show listeners who participated in the drive below: